A meeting is never an absolute coincindence, and the meeting bewteen LIP and Hicham Lahlou send us back to history… In the 20′s when the Morrocan SUltan, Moulay Youssef Ben Hassan grand grand father of its majesty Mohammed VI, was invited by Albert Lebrun, the french president to visit the LIP factory, LIP had already built up some serious connections with Morocco.
Icham Lalhou whom is passionate about history and Lip’s history in particular admires the brand. That is to say that his values coincide with the ones expressed by LIP: Make designed products more affordable, emphasize on knowledge, be original in spite of the common way of thinking.
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