BASELWORLD is one of the most important fair in the world dedicated to Jewellery Watchmaking . Every spring, companies from all sectors of the watchmaking industry,  jewelry and gem put on display their new collections and innovations in Basel, Switzerland.

The most prestigious brands in the world compete in creativity to display their past and new collections.  Lip, watchmake since 1867 will obviously be involved in this major global event.

First visit at the Maison et Objets fair in Paris…

My First impression: the immensity. The whole decoration trade concentrated in 8 huge halls. The most interesting are those that combine the designers in « Now Design à vivre  »and the Hall 7 which includes the brands from  » scenes d’interieur  » understand « home scenes ».

Trends and patterns start from the two main halls with radical  and sometimes extravagant creations assorted with the glamor and style of great companies such as Kenzo Home.

The general trend is sleek and simple, geometrical shapes and basic materials. LIP has totally its place in this fair, where the reeditions are still valid (like the famous chairs « Tolix » in galvanized steel).

The meetings with the designers  from very different backgrounds were very productive.
The developments are organized around two main projects - a very feminine watch inspired by the design from the 50′s and and a very pure design that combines sleek lines and the effect of transparency.

Lip’s desire is to develop projects with strong and original concepts as close as possible to the brand’s principles and values.

LIP has been going to BASELWORLD for more than 10 years, It is THE most important event in the watchmaking and jewel-crafting industry. The watches that have given our brand such a great reputaion in the past (as well as our new collections), will be displayed among sparkling jewels and next to other prestigious brand names.

Our new models are also just as impressive and will, no doubt, be guiding the way for other watchmakers in both technical progress and cutting-ede design.

About 90,000 visitors will have the opportunity to gaze at the new LIP creations!